Legal
CareScout Privacy Policy
Last updated: September 15, 2026
We, CareScout Holdings, Inc. and our affiliates (“CareScout”), have created this Privacy Policy and Notice at Collection (together, the “Privacy Policy”) to describe the types of Personal Information we collect from and about you, how we may use that information, and your choices and legal rights with respect to that information. We ask that you carefully review this Privacy Policy, as it applies to CareScout websites (the “Sites”), as well as the services, products, and information offered by CareScout, LLC that display or link to this Privacy Policy, as well as services provided via phone or offline (the “Services”). Any capitalized terms not otherwise defined in this Privacy Policy are defined in the applicable CareScout Terms of Use.
For purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household, and includes “personal data” or similar terms.
Your Personal Information may be protected by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and/or other insurance privacy laws. When that is the case, CareScout will use and disclose such Personal Information as required by applicable law, which may provide additional protections.
For information on our collection and use of “Consumer Health Data” as defined by Washington’s My Health My Data Act, please visit our Washington Privacy Policy.
By using our Sites or Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Sites or Services.
NOTICE AT COLLECTION OF PERSONAL INFORMATION
(a) Categories of Personal Information We Collect
We collect the categories of Personal Information identified in the following chart. We generally disclose these categories of Personal Information for business purposes to our service providers to facilitate our Services and access to the Sites. Some of these categories we “sell” or “share” for “targeted advertising” (as such terms are defined in U.S. law) with business partners and third parties, such as data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms.
We do not knowingly sell or share Personal Information about persons under the age of 18. Please click HERE to opt out of the sale or sharing of your Personal Information, including for targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt-out.
Identifiers/biographical information, including contact information (name, email address, postal address, telephone number, signature), Internet Protocol (“IP”) address and similar online identifiers.
Characteristics of protected classifications under California or Federal law: Medical condition and medical information.
Commercial information, including transaction information, items purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including IP address, imprecise location information, device identifiers, advertising identifiers, browsing history, diagnostic information, and other information collected from and about your interaction with us and the Sites.
Sensitive Personal Information: Personal Information that reveals account log-in, financial account, debit card, credit card, password, or credentials allowing access to an account, financial information (including account number), and Personal Information collected and analyzed concerning your health.
Inferences drawn from the categories of Personal Information listed above to create a consumer profile reflecting consumer preferences or characteristics.
Consumer Health Data as described in our Washington Privacy Policy.
(b) Business and Commercial Purposes for Which We Collect and Use Your Personal Information:
To provide you with our Services.
To process and fulfill your requests.
To process your payments.
To create, maintain, customize, and secure your account with us.
To communicate with you, including through bots, including to respond to your inquiries/requests and request feedback from you, and to send you important updates and messages about changes to our Services, this Privacy Policy, our Terms of Use, and/or other applicable terms and conditions.
To review the usage and maintain the operation of our Sites and Services.
To conduct analysis and develop and/or improve our Sites and Services.
To monitor, protect, and maintain the security and integrity of our Sites, Services and our business, such as protecting against and preventing fraud, unauthorized transactions, claims and other liabilities.
To comply with applicable laws and regulations and respond to lawful requests and communications from law enforcement and other government officials.
To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
To protect our rights, privacy, safety, property, and/or those of others.
To fulfill any other purpose for which you provide your Personal Information or as explained to you at the point of information collection.
To provide you with customized content or targeted offers.
To send you information, newsletters, and marketing/promotional material from us and/or on behalf of our partners and affiliates. If you no longer wish to receive promotional and marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us.
(c) Retention
We will retain your Personal Information for as long as reasonably necessary to provide you with the Services that you request, for marketing purposes unless you opt out, or otherwise where permitted or required by applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information we process and take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.
HOW WE OBTAIN YOUR PERSONAL INFORMATION
There are several ways we may obtain Personal Information about you, including through (a) information you provide to us; (b) information we automatically collect; (c) information we receive from other sources; and (d) combining information from different sources. This includes data that identifies you personally whether directly or indirectly.
(a) Information you provide
We collect Personal Information as listed in the above Notice at Collection from you as follows:
When you use our Sites and Services. We may collect Personal Information from you when you inquire about or use the Sites and Services, including creating an account so you can view information about your CareScout insurance policy. This also includes when you fill out an application or complete a contract to join the CareScout Field Team or to become a CareScout Quality Network Provider.
When you provide information about someone else. If you send someone else a communication from our Sites and Services, or sign someone up for our Services, the Personal Information you provide about that person (e.g., name, contact information) may be used to facilitate communication with such person.
When make a purchase or send us payment. If you purchase products or services from us, we or our third-party payment processors collect a payment card number or other payment information.
(b) Information we automatically collect
We and/or advertising and analytics third parties and service providers use a variety of technologies to automatically collect certain information from you when engaging with our Sites and Services. We may collect your Personal Information using different data collection technologies, such as such as cookies, tags, SDKs or scripts on our Sites, and in email messages and online advertisements. To learn more about your choices regarding these data collection technologies, please see the “Your Privacy Choices and Rights” section below.
The specific types of Personal Information that we and third parties and service providers may automatically collect when you visit and interact with our Services and Sites include:
Device and browser information. This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, operating system and your device’s approximate location.
Usage information. When you interact with our Sites and Services, certain information may be collected by us and/or third parties and service providers, including the date and time of your visit, the pages you view immediately before and after you access our Sites or Services and/or the areas or pages of our Sites or Services that you visit. We may also collect user experience recordings that reproduce your interactions with the Sites or Services, including keystrokes, mouse movements, page scrolling, form field entries, screen taps, recordings of chat sessions or your use of and inputs to other AI-supported tools, and other actions you take while using the Sites or Services. Recordings may include technical and usage data, as well as visual representations of actions you take while using the Sites or Services. We use these recordings to help us understand how users interact with our Sites or Services and to design a better user experience for you.
Marketing information. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Sites).
Market research information. We may engage third parties or service providers to collect consumer market research on our behalf.
Third-party analytics technologies. We use third-party analytics tools to better understand who is using our Sites and/or Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content. These may include the following:
Cookies and other similar technologies: “Cookies” are text files that are placed on your browser by the websites that you visit. Cookies are used for various purposes, including to distinguish you from other users, make your navigation of the Sites more efficient, help remember your preferences, enhance your browsing experience, and improve the use and functionality of our Sites and related content. They can also enable the delivery of relevant and personalized advertisements to you across the Internet.
Please note that cookies and other similar technologies provided by third parties may be placed on our Sites. The third parties providing these technologies may create one or more identifiers associated with you or your device(s) both on and off our Sites and combine this information with other sources and use the combined information for analytics and/or advertising purposes.
Our use of Google Analytics and Advertising technologies: Our Sites use technology provided by Google to facilitate advertising and reporting. We implement Google Analytics cookies to collect certain Personal Information about you when you visit our Sites for purposes of remarketing, impression reporting, and demographic and interest reporting. This includes the Personal Information referenced in the above table entitled “Categories of Personal Information Collected” and may be combined with other data related to you collected through Google’s advertising cookie or other third-party technology. You can opt out of the use of this technology through the Google Analytics opt-out browser add-on, Google Ad Settings, and/or Ad Settings for mobile apps. Visit www.google.com/policies/privacy/partners/ to further learn how Google uses information from sites or apps that use their services.
(c) Information we receive from other sources
We may receive Personal Information from other sources. Those sources may include:
Our Partners, which includes companies that offer our Services to you or co-sponsor our promotions.
Our service providers, who assist us in providing you with the Sites and Services.
Marketing/advertising and analytics companies, including online advertising networks and analytics providers.
CareScout Quality Network providers, senior living communities, our network of referral agents and advisors, and members of our Field Team who may collect Personal Information from you when they provide you with Services.
Other companies, like data aggregators and other similar companies that help supplement the information we maintain about you. Certain third parties might link your name or email address to other information they have collected, such as your past online or offline purchases and your online usage information.
(d) Combination of information
We may combine Personal Information that we receive from various sources. For example, we may combine Personal Information that we collect from you offline with Personal Information we collect from you through our Sites and Services. Similarly, we may combine Personal Information that we receive from other sources with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.
HOW WE DISCLOSE YOUR PERSONAL INFORMATION
Depending on how you interact with the Sites and Services, we may disclose each category of Personal Information that we collect in a number of ways. We disclose your Personal Information for business purposes to the following categories of recipients:
Service providers. We disclose your Personal Information to our service providers that provide business, professional, or technical support services to us, help us operate our business and the Services, or administer activities on our behalf. We require our service providers to only use your Personal Information in connection with providing services to CareScout.
Research companies. We may share your Personal Information with companies that administer surveys or conduct research projects with us or on our behalf.
Partners and Providers. We may share your Personal Information with our Partners, CareScout Quality Network Providers, senior living communities, and/or Field Team as part of providing our Services.
Corporate affiliates. We may disclose your Personal Information with our corporate affiliates or affiliated brands for purposes consistent with this Policy and other business and operational purposes.
We may also disclose your Personal Information to the following categories of third parties:
Advertising partners. We may disclose your Personal Information to third parties for targeted advertising, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements. This may be considered a “sale” under applicable state laws.
Governmental, regulatory, and public authorities. We may disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
Relevant third parties as part of a corporate transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain parties, such as the acquiring entity and its advisers.
Other third parties. We will disclose your Personal Information to other third parties at your direction or with your consent. Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our Terms of Use and other applicable terms of your use of the Services; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.
We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information and disclose such information to other parties for purposes consistent with those described in this Privacy Policy. We will protect de-identified information in accordance with applicable law and will not attempt to “re-identify” the information.
Consumers Acting in a Professional Capacity
Consumers acting in a professional capacity include, but are not limited to, individuals who are employed by our service providers, individuals who are employed with companies with whom we are contemplating a business relationship or have established a business relationship, individuals employed by companies or organizations where CareScout provides services to those companies or organizations, and independent contractors. The categories of information we may collect about these types of consumers might include the following:
Identifiers such as a real name, alias, post address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, professional number, social security number, driver’s license number, passport number, or other similar identifiers that are capable of being associated with a particular individual.
Personal Information in addition to the identifiers listed above, such as your signature, insurance policy number(s), physical characteristics or description, telephone number, and business financial account information and your financial, medical or health insurance information.
Characteristics of protected classifications under state or federal law, such as your race or sex.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with an Internet Web site, application, or advertisement.
Geolocation data, such as device location.
Audio, electronic, visual, thermal, olfactory, or similar information, such as call or meeting recordings.
Professional or employment-related information, such as your employment history.
Education information, such as your school records or degrees earned.
The categories of sensitive Personal Information, a sub-category of Personal Information, we may collect about consumers acting in a professional capacity may include the following:
Social security, driver’s license, state identification card, or passport number.
Ethnic origin for diversity reporting purposes.
The purposes we may collect the above categories of Personal Information and sensitive Personal Information may include one or more of the following:
Marketing our products and services to you, including responding to your requests for product or service information.
Understanding what products or services you or your company can offer to us.
Researching and analyzing our marketing efforts.
Responding to legal requests and complying with regulatory requirements.
Auditing our interactions and concurrent transactions with you.
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity.
Debugging to identify and repair errors that impair existing intended functionality of our websites and other interactions with you.
Short-term, transient use, when your personal information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction.
Maintaining or servicing accounts, contracts, or other relationships with you or your company, so that either party may provide: customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, or providing similar services.
Undertaking internal research for technological development and demonstration.
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
We may retain Personal Information and sensitive Personal Information that we collect about consumers acting in a professional capacity for as long as needed for business or regulatory purposes.
YOUR PRIVACY CHOICES AND RIGHTS
CareScout provides you a number of choices with respect to how we collect and process your Personal Information.
(a) State Privacy Rights
Residents of Iowa, Nebraska, Texas, or any other state with an applicable privacy law have certain rights relating to the collection, use, disclosure, and other processing of their Personal Information. The exact scope of these rights may vary by state and depending on certain exceptions:
Right to Know. You may have the right to know what Personal Information we have collected about you, including the categories of Personal Information collected, the sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. You may also have the right to access this Personal Information in a portable format.
Right to Request Categories of Third Parties. You may have the right to request a list of the categories of third parties or the specific third parties with which we disclose or sell your Personal Information.
Right to Delete. You may have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions.
Right to Correct. You may have the right to correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification. Where appropriate, we may comply with a right to correct by deleting your Personal Information.
Right to Opt Out of Sale, Sharing, and Targeted Advertising. We use and disclose to third parties Personal Information for analytics and advertising purposes which may be considered a “sale” under applicable state laws. Accordingly, you may have the right to opt out of the sale or "sharing" of your Personal Information, or the use and disclosure of your Personal Information for “targeted advertising” (as these terms are defined in applicable law).
Right to Opt Out of Profiling: You may have the right to opt out of certain automated processing that results in decisions that have legal or similarly significant effects on you.
Exercising the right to opt out. To exercise your right to opt out of sale, sharing, and targeted advertising, please click HERE or the “Do Not Sell or Share My Personal Information” link in the footer of the Site.
In some jurisdictions, you may choose to enable a tool that automatically communicates your opt-out preferences to all businesses that you interact with online. If you enable a browser-based opt-out preference signal, such as the GPC, upon receipt or detection, we will treat the signal as a valid request to opt out of sale, sharing, or targeted advertising linked to that browser and, where we can do so, consumer profiles that we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each one that you use. For more information about GPC, please click here. We will never ask you to verify your identity to exercise your right to opt out of the sale of your Personal Information.
Exercising other rights. To exercise all other privacy rights, please contact us by phone at 800.571.1918 or use our Contact Us form. If you use our Contact Us form, please select “Other” for “How can we help you?” and include the following information in the “Message” section:
Whether you are a current or former customer, employee, or business contact;
Your request type; and
Any other information you wish to provide.
If you make a request by phone, please provide your name, phone number, email address, whether you are a current or former customer, employee, or business contact, your request type, and any other information you wish to provide.
To protect the confidentiality of yours and others’ Personal Information, we will only complete your request when your identity has been verified (other than for requests to opt out). We will seek to match the information in your request to the Personal Information we maintain about you. As part of our verification process, we may ask you to: submit additional information, use identity verification services to assist, or, if you have set up an account on our website, to sign into your account as part of our identity verification process. Where permitted under applicable law, we may decline a request if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the Personal Information we maintain relates to you.
Authorized agents. In certain states, consumers may designate an authorized agent to exercise their privacy rights. You may designate an authorized agent to submit requests on your behalf using the methods described in this section. However, we may require written proof of the agent’s permission to do so and verify your identity directly with you where permitted.
Right to appeal. Depending on your U.S. state residency, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a refusal to take action on your request, please contact us via 800.571.1918 or privacy@carescout.com. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state’s attorney general.
Right to non-discrimination. You will not receive retaliatory or discriminatory treatment in connection with a request to exercise your privacy rights described in this section. However, the exercising of the rights described above may result in a different price, rate, or quality/level of product or service where that difference is reasonably related to the impact the right has on our relationship with you or is otherwise permitted by law.
You are not required to create an account to exercise your state privacy rights.
(b) Interest-Based Advertising
Self-regulatory industry organizations such as the Digital Advertising Alliance (DAA) offer browser-based opt-out tools for the companies that participate in them. Please visit the DAA’s AdChoices site for more information: https://youradchoices.com/control.
(c) Marketing and Promotional Communications
From time to time, we may send you marketing and promotional communications, including special offers from us or our partners. If you no longer wish to receive promotional and marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us.
UPDATING YOUR INFORMATION
If you would like to correct or update your Personal Information, you may call 800.571.1918 or use the contact information on communications you have received from us, such as your policy statements. Some Personal Information you may change yourself by logging into your account. This may include information like your address and your banking information, as applicable. Additionally, unsubscribe instructions will be included in each promotional email from us to the extent required by law. Please note that unsubscribe requests may take up to ten (10) business days to become effective.
TEXT MESSAGES
Messages may be sent by automatic telephone dialing system. You acknowledge that these messages are not otherwise secured when they are sent, and that there is a risk the message could be intercepted in its transmission to you. You acknowledge that these messages may be subject to fees from your cellular provider, message and data rates apply, and that we and your wireless carrier will not be held liable for any delayed or undelivered messages. To disable or update text message(s) or to update your mobile phone number, you can update your Notification Preferences in your account if applicable, or text HELP for assistance or STOP to cancel.
If you join our insurance customer text alerts program, alerts may come from us. You are not required to opt in to receive text message alerts (directly or indirectly) as a condition of transacting with us. Frequency of these messages will vary based on the alerts selected. These messages may include information regarding your policy or, if applicable, claim(s).
CARESCOUT INSURANCE COMPANY PRIVACY NOTICES
EXTERNAL LINKS
Our Services may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.
CHILDREN’S PRIVACY
We do not knowingly request or collect Personal Information from individuals under eighteen (18) and we do not intentionally market our products or Services to minors. If we learn that we have inadvertently received Personal Information from a minor who has visited our Sites, we will delete that information from our records.
DATA SECURITY
We have implemented physical, administrative, and technical safeguards to maintain the security, confidentiality, and integrity of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information.
REVISIONS TO THIS PRIVACY POLICY
The effective date of this Privacy Policy is the “Last Updated” date listed above. This replaces all previous versions of the Privacy Policy. We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) to the Sites. Your continued use of our Sites and Services following the posting of changes to the Privacy Policy means you accept these changes. Where required by applicable law, we will obtain your opt-in consent if we use Personal Information that we previously collected about you for a purpose that is materially different from the purposes we described in the version of our Privacy Policy applicable to you at the time we collected that Personal Information.
HOW TO CONTACT US
If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at privacy@carescout.com, by mail to 11011 West Broad Street, Glen Allen, VA 23060, or by phone at 800.571.1918.