More Than 130 Atria Communities Join CareScout Quality Network, Marking CareScout’s Continued Growth Within Senior Living
RICHMOND, Va. (Aug. 28, 2026) – CareScout today announced that more than 130 communities operated by Atria Senior Living have joined the CareScout Quality Network, expanding the network’s senior living presence to give older adults and families more information to consider as they evaluate care options.
The addition represents one of the first, and largest, senior living collaborations within the CareScout Quality Network. Since 2024, the network has grown to more than 1,000 home care providers reaching 97% of the nation’s 65+ population. With Atria, CareScout is growing its due diligence model into senior living.
“Families searching for senior living have historically had to make decisions based on availability alone, without insight into quality,” said Samir Shah, CEO of CareScout. “This collaboration with Atria reflects what families are asking for: greater transparency, stronger standards, and more confidence in the care their loved ones will receive. Atria’s longstanding commitment to quality and resident experience makes them a natural fit.”
The newly added communities span both the Atria, Coterie and Holiday Independent Living brands and bring national scale to CareScout’s efforts to help families more easily identify trusted senior living providers.
“At Atria, quality is something we work at every day – it’s built into how our communities operate and how we support residents and their families,” said Sanela Graziose, Atria’s Chief Marketing Officer. “Joining the CareScout Quality Network reflects our commitment to quality and transparency, and to giving families clearer insight into what they can expect as they make important care decisions.”
By 2040, the number of Americans age 85 and older is projected to more than double, increasing pressure on families to navigate a fragmented and often overwhelming aging care landscape. At the same time, demand for high-quality senior living continues to grow, making it more important than ever for families to have clear, credible ways to evaluate their options.
Information about participating Atria communities is currently available on Seniorly.com, a CareScout company. CareScout expects to integrate the Seniorly directory experience into its platform later this year.
About CareScout
CareScout helps older adults and their families navigate the aging journey, find, and fund quality care. Inspired by a mission to simplify and dignify the aging experience, we're building an integrated ecosystem of care and funding solutions. To learn more about CareScout, visit www.CareScout.com. CareScout is a wholly owned subsidiary of Genworth Financial, Inc. (NYSE: GNW). CareScout is the marketing name for CareScout Holdings, Inc., its affiliates and entities. Affiliates and entities are solely and separately responsible for their own financial and contractual obligations.
About Atria Management Company
Atria Management Company (“Atria”), headquartered in Louisville, KY, is a leading manager of independent living, assisted living, supportive living and memory care communities in 33 states and seven Canadian provinces. Atria’s brands include Coterie, Atria Signature Collection, Atria Senior Living, Holiday by Atria, and Atria Retirement Canada. Atria creates vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them keep making a positive difference in our world.
In the U.S., Atria communities are located along the U.S. East and West coasts, with concentrations in metropolitan New York, and in the Bay Area, Orange County and Los Angeles markets. Atria also has a significant presence in metropolitan areas including Toronto, Boston, Atlanta, Dallas, Seattle, and Portland.
For more information about Atria, visit AtriaSeniorLiving.com or follow them on Facebook or LinkedIn. For more information about Coterie, visit LiveCoterie.com, or follow them on Facebook or LinkedIn. For career opportunities, visit AtriaCareers.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “will,” or words of similar meaning and include, but are not limited to, statements regarding CareScout’s future financial performance and future business opportunities. Forward-looking statements are based on management’s current expectations and assumptions, which are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict. Actual outcomes and results may differ materially due to global political, economic, business, competitive, market, regulatory, and other factors and risks, as well as risks discussed in the risk factor section of Genworth’s Annual Report on Form 10-K, filed with the United States Securities and Exchange Commission on February 27, 2026. Genworth undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise.
Media Contact
Evans Mandes
evans.mandes@carescout.com