Seniorly

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How We Make Money

Building the First Hub for Aging Care 

At CareScout, we are building the first comprehensive hub designed to help families find, fund, and understand aging care. Whether you’re navigating a sudden health crisis or planning for the future, we provide the clinical expertise, provider network, and insurance solutions to give our customers more clarity, confidence and comfort as they age. 

Because we provide such a wide range of services—from nurse-led assessments to insurance products to care navigation—it’s natural to wonder how we make money.  

We believe that trust is built on transparency. To help you feel confident in our guidance and the integrity of our support, we want to be open about how we fund our work.  

Professional Care Plans 

 We offer professional, nurse-led Care Plans that provide a roadmap for a senior’s future. 

  • How we make money: We charge a one-time, flat fee for our Care Plans. 

  • What you get: This fee covers a comprehensive 45-60 minute evaluation (in-person or virtual) conducted by a licensed nurse. Within five business days, you receive a customized plan including functional evaluations, safety recommendations, and local resource guides. 

Senior Living & Home Care Referrals 

When families are ready to move into a senior living community or hire a home care agency, we provide advisory services at no cost to them. 

  • How we make money:  

    • Senior Living: Similar to other senior living referral service models, we may earn a referral fee from the senior living community when a family moves in. This fee is usually structured as a percentage of the first month’s costs, and we may collect it directly from the community or through the Seniorly Advisor you worked with.  

    • Home Care: In some cases, we may be compensated by your long-term care insurance company for your use of our services. Otherwise, we collect our fees from your provider for the services you receive using preferred pricing. Either way, you never remit a fee to CareScout for use of our Quality Network. 

  • Free for families:  Our referral and advisory services are provided at no cost to families. We never charge you for using our Care Finder tool, accessing the preferred pricing of the CareScout Quality Network, or receiving personalized guidance from our Care Advocates or Senior Living Advisors. By removing the financial barrier to these resources, we make it easier for you to focus on finding the right fit for your loved one. 

  • Our quality standard: Unlike traditional referral sites, CareScout has created the first-ever national network of aging care providers that are reviewed against a standard set of quality metrics. Every participant in our CareScout Quality Network is vetted against rigorous credentialing standards, helping you connect with providers committed to quality, person-centered care.   

CareScout Insurance Company  

As we build the first integrated hub for aging care, we aren't just helping you find and understand your options—we are providing the insurance solutions to help you pay for them.  

  • How we make money: Like any insurer, CareScout Insurance Company primarily makes money by selling and administering insurance policies, investing its assets, and prudently managing its business operations. 

  • The Integrated Advantage: To see how our insurance offerings also give policyholders access to our Care Navigation services and CareScout Quality Network and clinical support, preventative programs, and more, go to carescout.com/insurance/ltc

 

 

CareScout is the marketing name for CareScout Holdings, Inc., its affiliates, and entities. CareScout Holdings, Inc. is the parent company of CareScout, LLC, and CareScout Insurance Company.  Insurance products are only offered through CareScout Insurance Company.